Executive Business Strategies and Innovation in the Hospitality Industry

Catalog description

This intermediate concentration course provides an advanced examination of executive-level business strategies and innovation in the hospitality industry. Students explore contemporary business theories, models and practices to enhance strategic decision-making, addressing evolving challenges in technology, sustainability and cybersecurity. The course also evaluates the potential impact of shortfalls in these areas on business success and prepares students to anticipate and navigate forward-thinking obstacles over the next two decades. Using the practitioner-scholar model, students integrate theoretical knowledge with real-world applications to develop and implement high-level business strategies.