GEN 154

Pitching & Planning New Ventures

Johnson & Wales University-Online · UGRD · Fall 2026

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This course teaches students how to develop and present a business plan to pursue the opportunities they identified in ENTR2001 or ENTR2005 . Students conduct a business plan canvas to gather information and validate their ideas. Students utilize a web-based business-planning platform to help them organize and format their plans in a professional manner. Students prepare an executive summary, a 30-second elevator pitch and short presentation to “sell” their business concept to investors.

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Class #johnson_and_wales_online-0154Fall 2026UGRD3 credits
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