GEN 468

Sports and Entertainment Marketing

Johnson & Wales University-Charlotte · UGRD · Fall 2026

1 section

Catalog description

This course exposes students to marketing concepts relating to the sports and entertainment industries. It addresses various products, consumer markets, strategic market analysis and valuation within the sports/entertainment industries. Major topics include the negotiation process, promotions, public relations, market research and sponsorships.

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Current meeting, instructor, credit, and enrollment details

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Class #johnson_and_wales_charlotte-0468Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

Class numbers and section codes come from the registrar.

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