GEN 421

Fashion Promotion

Johnson & Wales University-Charlotte · UGRD · Fall 2026

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The course explores the principles of fashion promotion as they relate to planning, selling and marketing fashion merchandise to consumers. Students explore the nature of the contemporary fashion promotion industry, and its use of integrated marketing communications to inform consumers of trends and styles.

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Class #johnson_and_wales_charlotte-0421Fall 2026UGRD3 credits
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