GEN 022

Personal Branding and Portfolio Seminar

Johnson & Wales University-Charlotte · UGRD · Fall 2026

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This course is designed to give business students an experiential personal branding and portfolio-building seminar in a simulated work environment, under the supervision of faculty with expertise in personal branding. Students assess their body of work, focusing on refining and evolving selected pieces, to show prospective employers the depth of their knowledge and skills in their respective majors. Students complete the course with a diverse and competitive e-portfolio, with a clear personal brand positioning statement about themselves, for their respective career path in business.

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Class #johnson_and_wales_charlotte-0022Fall 2026UGRD3 credits
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