SRM 435

Sport Marketing and Sales

James Madison University · UGRD · Fall 2026

1 section

Catalog description

This course will examine how promotional activities and sales efforts are closely intertwined and impact the success or failure of the sport and leisure industry. Particular emphasis will be placed on ticket sales and sport sponsorship.

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Class #james_madison-4676Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

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