SMAD 407

Business and Management of Digital Media

James Madison University · UGRD · Fall 2026

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Study of the principles and practices of managing digital media production. Emphasis on financial and personnel management, client relationships, and the structures and practices of digital media industries. Consideration of new trends in production and distribution. Attention to career preparation and development.

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Class #james_madison-3276Fall 2026UGRD3 credits
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