SCOM 612

Stakeholder Engagement

James Madison University · UGRD · Fall 2026

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An advanced seminar focusing on understanding stakeholders and decision-making processes. Engaging stakeholders is central to strategic communication. This seminar explores a wide range of stakeholder theories as a foundation for successful applied strategic communication. The seminar covers both the critical evaluation of theories and application in cases.

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Class #james_madison-0995Fall 2026UGRD3 credits
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