MKTG 480

Product Development and Management

James Madison University · UGRD · Fall 2026

1 section

Catalog description

The process of developing new products will be developed and explored. The marketing tasks which are unique to this operation will be investigated. An understanding of the marketing management of products throughout their life cycles will complete the course.

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Class #james_madison-3056Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

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