MKTG 465
Customer Relationship Management
James Madison University · UGRD · Fall 2026
1 section
Catalog description
This course focuses on customer relationship management (CRM), which views customers as assets of the firm and the goal is to create value for both customers and businesses. Students will gain experience using analytics and technology to make data-driven decisions that improve sales and marketing strategies.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #james_madison-3052Fall 2026UGRD3 credits
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