MKTG 450
Business-to-Business (B2B) Marketing
James Madison University · UGRD · Fall 2026
1 section
Catalog description
This course analyzes the policies and procedures in marketing to business buyers. The course provides emphasis on special problems connected with the segmentation and target marketing, purchase, distribution, promotion and development of business-to-business goods and services.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #james_madison-3048Fall 2026UGRD3 credits
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