MKTG 388
Omnichannel Retailing
James Madison University · UGRD · Fall 2026
1 section
Catalog description
This course examines retailing from an omnichannel approach that includes both online and offline strategies and tools. Strategies to create an integrated, cohesive approach that allows consumers to move between channels seamlessly will be evaluated.
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001
Availability not recently verifiedClass #james_madison-3044Fall 2026UGRD3 credits
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