MKTG 388

Omnichannel Retailing

James Madison University · UGRD · Fall 2026

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This course examines retailing from an omnichannel approach that includes both online and offline strategies and tools. Strategies to create an integrated, cohesive approach that allows consumers to move between channels seamlessly will be evaluated.

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Class #james_madison-3044Fall 2026UGRD3 credits
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