MKTG 385
Consumer Behavior
James Madison University · UGRD · Fall 2026
1 section
Catalog description
This course deals with the behavioral science concepts of individual and group behavior of consumers. The course will stress the application of buyer behavior research to marketing management.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #james_madison-3042Fall 2026UGRD3 credits
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