MKTG 384
Integrated Marketing Communications
James Madison University · UGRD · Fall 2026
1 section
Catalog description
Integrated marketing communications includes advertising, sales promotions, packaging, public relations, publicity, personal selling, direct marketing and event sponsorship. Students will be involved in creating, planning, implementing and evaluating client-oriented projects by developing an integrated marketing communication campaign.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #james_madison-3041Fall 2026UGRD3 credits
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