Creative Marketing Design: Visual Editing and Document Styling

Catalog description

Students will acquire vital skills in visual editing and document styling by using industry-standard tools to create impactful branding and marketing materials. They will build a versatile portfolio through hands-on projects that cater to diverse audiences at different buyer's journey stages-encompassing awareness, consideration, decision-making and loyalty-building. The course empowers students to apply visual marketing and design principles to transform their creative vision into real-world marketing applications.