Strategic Leadership Communications

Catalog description

In this course, students will examine communications strategies that use data to build consensus, engage stakeholders and enhance mission fulfillment across a variety of organizational environments. This is an advanced seminar focusing on persuasion theory and communication methodology relevant to strategic communication in diverse cultural settings. Emphasis is placed upon message analysis in cross-cultural contexts at various communication levels including interpersonal, small group, organizational and public. The course considers communication strategies and tactics embedded in adversarial belief systems. This seminar will use lecture-discussion, case studies, guest speakers and team projects.