Social Media and Big Data for Global Security

Catalog description

This course introduces students to the basic concepts of big data analytics with applications in social media and emphasizes social, legal and ethical issues. Social media is big data that can help an organization to connect with their client base, increase productivity and improve proactive decision making. The course covers characteristics, transparency, ethical/legal issues and methodologies such as diagnostic, descriptive, predictive and prescriptive social media analytics. The course provides the foundation for students to become sensitive to their biases, conducts social media analytics at different levels (e.g., diagnostic and predictive) and generates alternative analysis to support data-driven decision making.