— Applications in Digital Marketing and Media 

Catalog description

Integrates the knowledge gained, and skills developed, in prior course study. The focus of this capstone course is to apply knowledge and skills to develop a strategic marketing plan and design a digital media project. The course requires the use of marketing information from primary and secondary sources, and the interpretation of such information to design a fully integrated strategic marketing and digital media plan. Course requirements include students' working in teams to select, research, and develop a product, create, and execute a strategic marketing and digital media plan as a capstone project. Offered: Spring Prerequisites: COM 1110 , CPT 1250 , CPT 1580 , CPT 2650 , CPT 2670 , MKT 1010 .