MKT 488

Advertising and Promotions

Jacksonville State University · UGRD · Fall 2026

1 section
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Investigation of methods used to communicate with markets, including advertising, sales promotion, re-seller support, publicity, public relations, and corporate advertising. Includes cases combining these topics with a managerial orientation (formerly MKT 377 and more recently MKT 388).

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Class #jacksonville-0963Fall 2026UGRD3 credits
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