Digital Media Analytics

Catalog description

Students will learn data-driven decision-making; learn to assess metrics, and distill digital data for maximum value from R&D to customer service to social media marketing; use analysis to craft experiences that will reflect individual customer's needs, expectations, and behaviors; measure digital media ROI: sales, leads, and customer satisfaction and learn to track performance of paid, earned, and owned digital channels in addition to the use of other advanced tools for measuring consumer influence.