MKTG 257Digital Marketing Management

Catalog

Provides an introduction to the management functions involved in digital marketing, including digital market’s effect on the traditional 4 P’s of marketing, developing an integrated digital marketing strategy, and effectively transforming a traditional, non-digitally integrated organization into a digitally integrated organization. Profiles digital audiences and market segments and reviews using the Internet as a primary and a secondary marketing research tool as well as using cloud-based customer relationship-marketing (CRM) applications.