MKTG 257
Digital Marketing Management
Ivy Tech Community College · UGRD · Fall 2026
Catalog description
Provides an introduction to the management functions involved in digital marketing, including digital market’s effect on the traditional 4 P’s of marketing, developing an integrated digital marketing strategy, and effectively transforming a traditional, non-digitally integrated organization into a digitally integrated organization. Profiles digital audiences and market segments and reviews using the Internet as a primary and a secondary marketing research tool as well as using cloud-based customer relationship-marketing (CRM) applications.
Sections
Current meeting, instructor, credit, and enrollment details
22117
22 openSeats: 8/30 seats Last recorded: Aug 15, 2026, 3:14 PM- Days & times
- T 1800-2050
- Meeting dates
- 2026-10-27 - 2026-12-15
- Location
- Fort Wayne / Steel Dynamics Busse Tech Cent / FWNSD VIRTUAL
- Instructor
- McCormick, Patrick L
Section notes
Component: Lecture; Part of term: Fall 2026 - 2nd 8 Weeks; Instructional method: Virtual Instruction
23283
10 openSeats: 20/30 seats Last recorded: Aug 15, 2026, 3:14 PM- Days & times
- No scheduled meeting time
- Meeting dates
- 2026-08-24 - 2026-10-18
- Location
- Online Only Classes (IvyOnline) / Internet Course / WWW
- Instructor
- Leazenby, Jessica Renee
Section notes
Component: Lecture; Part of term: Fall 2026 - 1st 8 Weeks; Instructional method: Online Only
25003
FullSeats: 30/30 seats Last recorded: Aug 15, 2026, 3:14 PM- Days & times
- No scheduled meeting time
- Meeting dates
- 2026-10-26 - 2026-12-20
- Location
- Online Only Classes (IvyOnline) / Internet Course / WWW
- Instructor
- TBA
Section notes
Component: Lecture; Part of term: Fall 2026 - 2nd 8 Weeks; Instructor not yet assigned in the official SIS; Instructional method: Online Only
32125
29 openSeats: 1/30 seats Last recorded: Aug 15, 2026, 3:14 PM- Days & times
- M 1100-1150
- Meeting dates
- 2026-10-26 - 2026-12-20; 2026-10-26 - 2026-12-14
- Location
- Indianapolis/Lawrence/Plainfield / Internet Course / WWW; Indianapolis/Lawrence/Plainfield / Corp College & Culinary Center / CCCI 603
- Instructor
- Sims, Chad A
Section notes
Component: Lecture; Part of term: Fall 2026 - 2nd 8 Weeks; Instructional method: Blended
37781
28 openSeats: 2/30 seats Last recorded: Aug 15, 2026, 3:14 PM- Days & times
- No scheduled meeting time
- Meeting dates
- 2026-10-26 - 2026-12-20
- Location
- Online Only Classes (IvyOnline) / Internet Course / WWW
- Instructor
- TBA
Section notes
Component: Lecture; Part of term: Fall 2026 - 2nd 8 Weeks; Instructor not yet assigned in the official SIS; Instructional method: Online Only