MKTG 252Intro to Digital Marketing

Catalog

Prerequisites:Pre-Requisites: Demonstrated competency through appropriate assessment or earning a grade of “C” or better in ENGL 083 - Reading Strategies for College and ENGL 093 - Introduction to College Writing, or ENGL 095 - Integrated Reading and Writing or ENGL 075 - Co-Requisite Integrated Readin and MATH 023 - Essentials of Algebra or MATH 080 - Mathematical Principles or higher. Corequisites: Pre/Corequisites:Co-Requisites: Demonstrated competency through appropriate assessment or earning a grade of “C” or better in MATH 023 - Essentials of Algebra or MATH 080 - Mathematical Principles or higher. Description:Provides an introduction to the world of digital marketing media and digital media tools. Integrates digital media into organizational and marketing strategy. Explores the most popular digital marketing tactics and tools. Emphasizes familiarity with executing digital media, understanding the marketing objectives that digital media can help organizations achieve, and establishing and enhancing an organizations e-digitale-marketing presence.