MKTG 230
Consumer Behavior
Ivy Tech Community College · UGRD · Fall 2026
Catalog description
PREREQUISITES: MKTG 101 Principles of Marketing. CATALOG DESCRIPTION: Study of the basic principles of consumer behavior which offers insight into the buyer-seller relationship. Application of theories from psychology, social psychology and economics are examined. Course examines concepts that have implications for marketing management decisions.
Sections
Current meeting, instructor, credit, and enrollment details
23281
1 openSeats: 29/30 seats Last recorded: Aug 15, 2026, 3:14 PM- Days & times
- No scheduled meeting time
- Meeting dates
- 2026-08-24 - 2026-10-18
- Location
- Online Only Classes (IvyOnline) / Internet Course / WWW
- Instructor
- Taylor, Ashlee Rose
Section notes
Component: Lecture; Part of term: Fall 2026 - 1st 8 Weeks; Instructional method: Online Only
24248
10 openSeats: 20/30 seats Last recorded: Aug 15, 2026, 3:14 PM- Days & times
- No scheduled meeting time
- Meeting dates
- 2026-08-24 - 2026-10-18
- Location
- Online Only Classes (IvyOnline) / Internet Course / WWW
- Instructor
- Fortin, Scott
Section notes
Component: Lecture; Part of term: Fall 2026 - 1st 8 Weeks; Instructional method: Online Only
28316
15 openSeats: 5/20 seats Last recorded: Aug 15, 2026, 3:14 PM- Days & times
- TR 1800-2045
- Meeting dates
- 2026-08-25 - 2026-10-15
- Location
- Sellersburg / Ogle Hall / OGLE 225
- Instructor
- WEYRAUCH WEYRAUCH, TIMOTHY TIMOTHY
Section notes
Component: Lecture; Part of term: Fall 2026 - 1st 8 Weeks; Instructional method: Learn Anywhere