MKTG 230Consumer Behavior

Ivy Tech Community College · 3 credits · UGRD

Catalog

PREREQUISITES: MKTG 101 Principles of Marketing. CATALOG DESCRIPTION: Study of the basic principles of consumer behavior which offers insight into the buyer-seller relationship. Application of theories from psychology, social psychology and economics are examined. Course examines concepts that have implications for marketing management decisions.

Recent sections

Fall 2026 · 3 sections

Section	Days & time	Location	Instructor
23281Class #23281	Time not published2026-08-24 - 2026-10-18	Online Only Classes (IvyOnline) / Internet Course / WWW	Taylor, Ashlee Rose
23281 notes: Component: Lecture; Part of term: Fall 2026 - 1st 8 Weeks; Instructional method: Online Only
24248

28316Class #28316	Tu Th · 6:00 – 8:45 PM2026-08-25 - 2026-10-15	Sellersburg / Ogle Hall / OGLE 225	WEYRAUCH WEYRAUCH, TIMOTHY TIMOTHY
28316 notes: Component: Lecture; Part of term: Fall 2026 - 1st 8 Weeks; Instructional method: Learn Anywhere