MKTG 101Principles of Marketing

Catalog

PREREQUISITES: Demonstrated competency through appropriate assessment or earning a grade of “C” or better in ENGL 083 Reading Strategies for College and ENGL 093 Introduction to College Writing, or ENGL 095 Integrated Reading and Writing or ENGL 075 Co-Requisite Integrated Reading and Writing and MATH 023 Essentials of Algebra or MATH 080 Mathematical Principles or higher. COREQUISITES: Demonstrated competency through appropriate assessment or earning a grade of “C” or better in MATH 023 Essentials of Algebra or MATH 080 Mathematical Principles or higher. CATALOG DESCRIPTION: Introduces environmental analysis, marketing research, consumer behavior, segmenting, targeting, positioning, branding, product management, price strategy, supply chain management, integrated marketing communications, and market analytics and control. Develop a basic marketing plan.