ENTR 105Entrepreneurial Marketing and Market Research

Catalog

Prerequisites: Corequisites: Pre/Corequisites:ENTR 100 - Entrepreneurial Mindset DESCRIPTION: This course provides a foundation for developing an effective marketing plan that can help start, grow, and sustain a business. This course will focus on key marketing strategies, particularly relevant to new ventures. Students will develop an understanding of marketing, advertising, social media, and branding. This course will apply the components of marketing strategies to a new business venture. By the end of this course, students will present the marketing plan for the business they are developing.