ENTR 160Entrepreneurship: Managing Your Business

Catalog

This course introduces key elements of entrepreneurship and small business development. It focuses on the phases and process of building a viable business plan and putting the plan to work. Topics of exploration include building a marketing plan and financial plan, conducting feasibility studies, the nature of competition and markets, and the global aspects of entrepreneurship. The course provides students with a foundation for understanding the role of small business within society. It also provides preparation for individuals seeking to engage in entrepreneurial ventures.