MDME 2203

Search Engine Positioning Strategies

Inter American University of Puerto Rico-San German · UGRD · Fall 2026

1 section

Catalog description

Understanding the concept of search engine optimization and positioning and its importance for capturing potential customers. Distinction between implementation of optimization strategies (SEO) and marketing strategies (SEM) of a website in a digital media campaign. Discussion of the use of the business blog to reinforce the positioning of the product or service.

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Class #inter_american_puerto_rico_san_g-1570Fall 2026UGRD3 credits

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