MKTG 4820

Analytical Marketing

Inter American University of Puerto Rico-Ponce · UGRD · Fall 2026

1 section

Catalog description

Application of tools to generate knowledge and indicators in functional areas of marketing that help make better decisions. Emphasis on analyzing the performance of marketing strategies to maximize their effectiveness and optimize return on investment (ROI).

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Class #inter_american_puerto_rico_ponce-1702Fall 2026UGRD3 credits

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Instructor: Staff

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