MKTG 4246

Product Management

Inter American University of Puerto Rico-School of Optometry · UGRD · Fall 2026

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Analysis of strategies and the development of products or product lines. It includes the management of brands. Emphasis on planning, organizing, executing, directing, and controlling the marketing components to achieve product success.

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Class #inter_american_puerto_rico_optom-1700Fall 2026UGRD3 credits
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