COMU 3015

Advertising Projects

Inter American University of Puerto Rico-School of Optometry · UGRD · Fall 2026

1 section

Catalog description

Planning, preparation and implementation of advertising campaigns. Emphasis on the creation and composition of advertising messages, market research, of goods and services, audience analysis, position of advertising cost, evaluation of effectiveness and campaign control. Study and analysis of advertising cases.

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Current meeting, instructor, credit, and enrollment details

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Class #inter_american_puerto_rico_optom-0604Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

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