MKTG 4240

Strategic Marketing

Inter American University of Puerto Rico-Bayamon · UGRD · Fall 2026

1 section

Catalog description

Application of marketing strategies to real cases and situations. Analysis and presentation of alternatives to identify opportunities and solve problems. Emphasis on the decision-making process, the implementation of these and the evaluation of the results. Requires the design of a strategic marketing plan.

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Class #inter_american_puerto_rico_bayam-1696Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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