MKTG 3238

Principles of Publicity

Inter American University of Puerto Rico-Barranquitas · UGRD · Fall 2026

1 section

Catalog description

Application of fundamental aspects and trends of publicity and its role in contemporary marketing. Emphasis on the concepts of developing advertisement, graphic design, media selection, creative plan, customer service and other aspects related to the publicity campaign.

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Class #inter_american_puerto_rico_barra-1690Fall 2026UGRD3 credits

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Instructor: Staff

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