MKTG 3243

Distribution Logistics

Inter American University of Puerto Rico-Arecibo · UGRD · Fall 2026

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Discussion of the mechanisms that allow the efficient and optimal delivery of goods, services and ideas from the producer to the consumer. Study of the selection, configuration and management of distribution channels integrated to the marketing components. Emphasis on the design, implementation, administration and evaluation of the strategies of the distribution channels at the local and international level.

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Class #inter_american_puerto_rico_areci-1695Fall 2026UGRD3 credits
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