MKTG 2223
Consumer Behavior
Inter American University of Puerto Rico-Aguadilla · UGRD · Fall 2026
1 section
Catalog description
Discussion of consumer behavior in the search for product alternatives that can satisfy their needs and the influence of this process on the organizations’ management decisions. Analysis of the economic, psychological, socio-cultural and technological factors that affect the behavior and decision-making process of the consumer.
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001
Availability not recently verifiedClass #inter_american_puerto_rico_aguad-1681Fall 2026UGRD3 credits
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