Strategic Communications

Catalog description

Unravel the complexities of communicating for non-profits, service industries, and public relations in this comprehensive course. Explore the unique challenges of each, from navigating fundraising in non-profits to crafting focused service marketing strategies. Delve into the service-scape – the people, process, and design that influence service perception – and understand how public relations and marketing collaborate. Gain practical skills through interactive exercises and learn from industry experts. This course equips you with the confidence and knowledge to thrive in today's dynamic communication landscape.