Identity Design

Catalog description

This course focuses on visual identity and branding as an integral part of professional design practice. Working collaboratively in teams for real clients situated within the design marketplace, students will explore the branding process from the ground up. From deep research, market analysis, and brief building, teams will create identity systems that include color, texture, tone, type, image, and semantic units - identity standards that will be presented formally in print and digital samples. Students will learn strategic marketing methods, theories, and implementation practices from the creative business spectrum. Prerequisite: DES-251.