Pricing Strategy and Revenue Analytics

Catalog description

This course introduces students to the strategic development of offers, pricing strategies, and revenue analytics that drive profitable growth. Students will explore how compelling value propositions, effective pricing models, and sound financial metrics align to optimize customer acquisition, retention, and lifetime value across the revenue lifecycle. Emphasizing workforce-ready skills, students will utilize data analytics and AI-enhanced tools to assess competitive landscapes, model pricing scenarios, and develop data-driven recommendations that balance customer value with business profitability. This course is part of the Revenue Operations stackable certificate and prepares students to make informed decisions about product packaging, pricing optimization, and revenue sustainability in diverse organizational contexts. Analysis as a portfolio-ready deliverable that demonstrates their ability to drive strategic revenue decisions.