Revenue Operations, Systems, and Data

Catalog description

This course introduces students to the strategic role of revenue operations (RevOps) in aligning marketing, sales, and customer success functions to drive sustainable business growth. Students will explore how integrated systems, data analytics, and cross-functional processes optimize the customer journey and maximize revenue performance. Through hands-on application, learners will examine CRM platforms, marketing automation tools, and AI-enhanced analytics to understand how technology enables data-driven decision-making across the revenue lifecycle. This course is part of the Revenue Operations stackable certificate and prepares students to contribute immediately to revenue-generating teams in diverse organizational contexts.