Market Discovery and Business Model Development

Catalog description

This course introduces students to the essential processes of discovering viable markets and developing sustainable business models for startups and small businesses. Students will explore lean startup methodology, customer discovery techniques, and systematic approaches to validating business ideas before significant resource investment. This course is part of the Startup and Small Business stackable certificate and prepares students to launch new ventures or innovate within existing organizations by making evidence-based decisions about market opportunities and business model viability.