GEN 2448

Sports Leadership Marketing

Indiana Wesleyan University · UGRD · Fall 2026

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The course examines the application of marketing concepts to the sports industry, including the idea of sports as both product and market. The course will also analyze techniques for program promotion, fundraising, and developing a comprehensive Public Relations plan. Prerequisites: MSL-531 and MSL-532

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Class #indiana_wesleyan_national_and_gl-2448Fall 2026UGRD3 credits
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