Marketing Management

Catalog description

Students in this course will create product development strategies and market demand estimates from an assessment of market structure, as well as internal and external marketing environments. Students will articulate models for product differentiation and positioning within the market; determine pricing strategies, price setting methods, distribution channels, and key channel members; and analyze the effectiveness of emerging promotional strategies. Students will develop a biblically based ethical framework to govern marketing strategies and tactics. Application and implementation of course theories and concepts in an organizational setting will be addressed through embedded, experiential learning experiences and activities within the course.