GEN 2395

Strategic Marketing

Indiana Wesleyan University · UGRD · Fall 2026

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The planning and administration of marketing programs is the primary emphasis of this course. This course centers on the analysis of marketing opportunities and the development of strategies for achieving marketing plan goals and objectives. Prerequisites: Two upper-level Marketing courses and Admission to the Business Division.

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Class #indiana_wesleyan_national_and_gl-2395Fall 2026UGRD3 credits
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