Social Media and Consumer Behavior

Catalog description

As the consumer profile is rapidly changing, the student will identify current and future consumer behavior trends in relationship to social media. By using a biblical framework to determine social media engagement strategies, the student will appraise social engagement success in relationship to company mission and goals. A thorough evaluation of social media as it relates to generational differences will be included as cultural, social, psychological, and individual factors of consumer behavior in relationship to social media are explained. In addition, the student will compare and contrast platforms used for social engagement using social media.