Digital Promotions

Catalog description

The rapid fluctuation of strategies for promoting products to consumers may create havoc for the marketer. In this class, the student will build a foundation on promotions by describing the evolution of promotional activity, its effect on marketing strategy, and demonstration of promotional ROI measurement. In addition, the student will explain the selling process and determine the types of promotions used to develop long term relationships with consumers. The student will also evaluate the use and effectiveness of sponsorships, public relations, trade fairs, and exhibitions. Moreover, the students will discuss regulatory and ethical environments of promotions from a biblical worldview. Prerequisite: MKG-421