GEN 2380
Service Marketing
Indiana Wesleyan University · UGRD · Fall 2026
1 section
Catalog description
A study of the marketing of services as opposed to the marketing of products. Topics include distinct aspects of service marketing, management of service marketing systems, and positioning the service organization. Prerequisites: MKG-210 and admission to the CAS Business Division or admission into the CAPS BSMK program.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #indiana_wesleyan_national_and_gl-2380Fall 2026UGRD3 credits
- Days & times
- No scheduled meeting time
- Meeting dates
- —
- Location
- —
- Instructor
- Staff
Class numbers and section codes come from the registrar.
Spot missing or incorrect course data?