GEN 2379
Consumer Behavior
Indiana Wesleyan University · UGRD · Fall 2026
1 section
Catalog description
A study of major factors that influence consumer purchase behavior. Such factors as cultural, social, personal, and psychological are studied. Special emphasis is given to the buyer decision-making process. Prerequisites: MKG-210 and admission to the CAS Business Division or admission into the CAPS BSMK program.
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Availability not recently verifiedClass #indiana_wesleyan_national_and_gl-2379Fall 2026UGRD3 credits
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