Non-Profit Marketing

Catalog description

Using a biblical framework to measure success of mission and goals of non-profit organizations, the student will evaluate competitive advantages and core competencies of these organizations. All elements of the marketing mix as it relates to non-profit organizations will be studied through comparison and contrast of these elements. A thorough study of fundraising and donor development strategies will be completed by the student. By appraising governance mechanisms of non-profit organizations, the student will be able to identify how public relations strategies are used by non-profit organizations.