Advertising to Generations

Catalog description

Marketing is a quickly changing discipline. Technology has radically changed the way a company reaches their customer. In this course, the student will explain the characteristics and consumer behaviors of the five current generations in the marketplace. By comparison and contrast of the characteristics and consumer behaviors of these five generations, the student will describe the effect each generation has on marketing strategy. In addition, the student will analyze the ethical implications of marketing to each generation in the marketplace from a biblical worldview. Prerequisite: MKG-421