Challenges in Influencing

Catalog description

This course prepares students to navigate the complex ethical, legal, psychological, and professional challenges inherent in influencer marketing and personal brand management. Students will examine critical issues, mental health impacts of social media influence, platform algorithm volatility, crisis management, cancel culture, regulatory compliance, and sustainable career longevity. The course emphasizes virtue-based decision-making, transparent communication, audience trust preservation, and the development of contingency plans for common influencer challenges.