Social Media Metrics and Success

Catalog description

This course develops students' ability to measure, analyze, and optimize social media performance using AI-powered analytics tools and data-driven decision-making frameworks. Students will master platform-specific metrics, key performance indicators (KPIs), and attribution models to evaluate content effectiveness, audience engagement, and return on investment (ROI). Through hands-on application of analytics dashboards, AI-driven insights tools, and reporting frameworks, students will learn to translate complex data into actionable strategies that drive measurable business outcomes. The course emphasizes ethical data collection practices, privacy considerations, and transparent reporting standards.